How to Sell on Amazon FBA for Beginners: Focusing on Physical Products

Selling on Amazon offers a great opportunity to start an online business, whether you plan to dropship, resell, or launch your own brand. No matter which sales model you choose, having a well-prepared strategy is essential for success. By planning ahead, you can avoid common pitfalls and fully leverage Amazon’s benefits, including its massive customer base, powerful seller tools, and built-in credibility.

This guide will walk you through everything you need to know, from choosing what to sell to scaling your business effectively.

To make the selling process easier, it’s important to understand the steps involved so you can be better prepared. Here’s a simple guide on how to sell on Amazon for beginners:

If you want to start to sell on Amazon, there are a few key things to consider. Here’s a quick overview:

You need to choose the plan that suits your needs: Individual ($0.99/sale) or Professional ($39.99/month). The Professional plan offers more features, such as running discount campaigns, which are not available with the Individual plan. However, if you're just starting out, the Individual plan is a great choice, and you can eventually upgrade to the Professional plan as your sales grow.

Next, decide which business model you want to employ, as this will affect your sourcing as well as your overall strategy. Here's a brief breakdown of the most common options:

Each model has its own pros and cons, so it’s important to choose one that aligns with your goals, budget, and available resources.

If you want to become an Amazon seller, you need to set up your account. This process is simple and requires just three steps:

After successful verification, your account will be activated, allowing you to begin listing products for sale in your store.

In order to make money on Amazon, it’s important to choose a product that not only sells well but also yields a solid profit. While the ideal product can vary from seller to seller, there are a few universal key factors to consider:

Conducting effective product research is essential, and leveraging analytical tools can save you time while providing reliable data. In the next section, we’ll highlight some of the best tools you can use for smarter product research.

Here’s an overview of three the most popular tools for Amazon sellers, each offering distinct advantages and some trade-offs:

Choosing the right tool depends on your specific needs and budget. Many of these platforms offer free trials, so you can explore which one fits your business best.

Listing products on Amazon depends on whether the item already exists on the platform. If it does, you can simply join an existing listing by following these steps:

If your product doesn’t appear on Amazon yet (such as one from your own brand), you’ll need to create a new listing. The process is similar, but you’ll need to add all of the necessary information from scratch (photos, description, title, etc.).

A new listing must be SEO-optimized to rank well and attract customers. We’ll cover that in the next section.

When listing a product, sellers also need to choose a fulfillment method. The two main options are FBM and FBA.

Choosing the right fulfillment method is crucial, and Amazon FBA often stands out for its efficiency and sales potential.

When creating a new Amazon listing from scratch, sellers need to optimize the listing in order to rank higher among search results when customers look for relevant terms. This involves refining several key components:

Keywords play a crucial role in a listing’s success. A thorough analysis is essential to identify the most relevant and high-performing keywords, which should be seamlessly incorporated into the text for both SEO and readability.

Note: Amazon sellers can benefit from utilizing specialized tools. For instance, Jungle Scout is known for offering in-depth keyword research, while AMZScout provides an AI-powered tool that generates SEO-optimized listings in seconds.

By optimizing your listing for Amazon’s algorithm, you can drive more traffic to your store, boost visibility, and ultimately increase profits.

Growing your business is key to increasing revenue and reaching more customers on Amazon. Here are some effective strategies to help you scale your business efficiently:

A well-rounded growth strategy will strengthen your presence in the e-commerce world. Track performance, analyze results, and refine your approach continuously to ensure long-term success.

The Amazon marketplace is constantly evolving with shifting trends and customer preferences, making it crucial for sellers to stay ahead. Leveraging analytical tools can help to streamline your efforts, uncover valuable insights, and save time. By continuously refining your strategy based on market data and informed decisions, you’ll maximize your profits and scale your business efficiently.